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Coffee House Shots

Mums for Reform?

Coffee House Shots

The Spectator

News, Daily News, Politics

4.42.2K Ratings

🗓️ 10 January 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

Britain’s mums are backing Nigel Farage. One in five Mumsnet users intend to vote for Reform at the next general election, the first time a party other than Labour has topped its poll. Having been more negative towards Farage and the right in the past, why are its politically engaged users changing their minds? Are they swayed by issues like single-sex spaces, or does it reflect a wider collapse of confidence in the establishment?

James Heale speaks to Tim Shipman and Sonia Sodha.

Produced by Megan McElroy. 

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Transcript

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0:00.0

Hello and welcome to this special Saturday edition of Coffee House Shots. I'm James Heel and I'm joined today with Spectators Political Editor Tim Shipman and the journalist Sonia Soda.

0:14.0

Now Tim, first of all, there was a big article out in the Sunday Times last week talking about reformed success among a territory and a sort of group which

0:21.9

maybe hasn't always yielded results for Nigel Farage's various parties, which is a mum's net

0:26.0

survey saying how well they're doing with older women. Yeah, I mean, traditionally and,

0:31.0

you know, consistently, Farage has been a man's politician and there's pretty much always been a massive bias with every party that

0:39.8

he's led towards men and particularly older men that kind of beer-swilling pub-going fraternity

0:45.7

that likes, thinks of him as a bit of a cheeky chappie who's challenging the establishment

0:50.2

and that's always played quite well. I think there's always been a fairly inbuilt

0:53.4

scepticism from the female voter. There's been a, you know, I mean a big deficit, sort of 10, 15

0:59.1

points quite a lot of the time in his support. And this, you know, Mumsnet isn't everything. It's not

1:04.9

the sort of, you know, they are not the whole electorate, but they're a pretty key sort of

1:09.6

influential group and it's a bit of a right of passage

1:12.4

for politicians to trot off to Mumsnet and, you know, get a grilling and doing well with a bunch of

1:18.5

people who are quite politically engaged and have a disproportionate tendency to vote.

1:24.4

It's good news for Farage.

1:26.2

You know, I think there still is a male kind of bias in the

1:30.1

reform vote in general. Young women are flocking to the Greens, but the fact that older women

1:34.8

are now interested in reform, I think is significant. If you went back to polling sort of six

1:40.3

months ago, I think it showed that the only groups the Conservatives were still ahead

1:44.8

with were sort of older people over 75 and more likely women than men in that category.

1:50.9

I think it was older women were the only people voting Tory. And if that group is now pivoting

1:55.8

towards reform, that could have serious implications as the year goes on. And I got a bit excited

...

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