BAM, picture this! You're watching your favorite artist play. Not that artist!

Ha ha, yeah, that's you! You look down at the red can in your hand, or is it?

No, it's a Pepsi Max.

The COLA over 70% of the UK prefer.

You props prefer it too. Go on, try it.

Pepsi Max. Lastly for more.

UK Blind Taste Test with over 54,000 people versus UK's biggest selling full sugarcola.

For verification go to Pepsi.

Go to Pepsi.

UK slash FAQ. One of the top questions on my mind is the question of identity.

American identity, but national identity more deeply.

On one vision of national identity, and I think most nations have been built this way,

it's built around an ethnicity or a monarch or a religion or even a tie of how long your lineage or your ancestral lineage has been tied to a particular plot or area of land. I think American identity is different.

Yes, the United States of America, no doubt, like every other nation, is a place

circumscribed with national boundaries around it that we must protect.

But the United States of America more than any nation in modern human history certainly

is a country also bound together by a set of ideals that set this country into motion in 1776.

There's a deep philosophical question of whether people are willing to fight for a nation grounded in ideals, fight for abstract ideals.

And I think they are, that's what the American Revolution was fought for.

That's actually part of what makes America great. It's what certainly made America great the first time around.

That's part of the reason why I'm so bothered by the rise of identity politics in America. What is identity politics?

Identity politics is a vision of our relationships

...