Welcome back to the Magnetic Marketing Saga.

In this episode, we'll talk about how do you change the attractive character?

You're listening to Marketing Secrets with your host, Russell Brunson.

Hey, this is Russell Brunson.

Welcome back.

Today we're talking about the Magnetic Marketing Challenge.

And this is important because obviously we've done a lot of challenges in click

funnels and marketing secrets and all our different businesses.

But this one is different because one of the major goals of this challenge was to actually

change the attractive character.

And that's what I want to talk about today because I get so many of you guys, when you hear

the concept of attractive character, right?

Because I talk about it in all three of my books.com secrets, expert secrets, traffic secrets.

I always talk about having an attractive character.

And the pushback, I gift me is because I see it.

I see in the DMs, I see the messages, see the post online, and it's like, I don't want to be attractive character because they can never sell my business, right?

And that's what people always say. So a lot of times they don't become the attractive character and their business never gets to the

spot where it can be sellable anyway. Especially in today's world, like having attractive

character is one of if not the most important things. People don't connect today with brands. They

connect with people, right? You ask my kids, like, what's the biggest drink in the world? I don't know. And then if I'm like, who's the biggest YouTube in the world?

They're like, Logan Paul.

I'm like, what's his drink?

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