So I'll be a beautiful bastards, hope even a fantastic Friday.

Welcome to your Extra Friday news show.

My name is Philip DeFranco, and today we're going to be talking about the battle

between Patagonia and Tech and Finance Bros.

And the reason we're talking about this seemingly random thing is, one,

this fight could potentially shape how the tech and finance industries look but also

because it eventually leads us to a place of controversy and debate around what companies should do

as far as morals and how they treat the people that buy their product.

But to get there, we have to go down this sleeveless road.

So chances are if you live or work in a big city like New York, San Francisco, or Washington, D.C.,

you've seen guys walking around who look like this.

But what you might not know is that that outfit actually has a name.

It's called the Midtown Uniform,

and it's usually worn by guys in the tech and finance industry.

And in fact, this unofficial uniform has become so popular that last year the Wall Street Journal

even created a handy

annotated guide to the humdrum Midtown uniform and here are some of the must-haves

listed in that guide. Brown shoes from chocolate brown brogues by Alan

Edmonds to Cafe O'Lay Square-toed rock pour loafers to top-side

is straight off the sailboat.

Brown shoes are the anchor of the Midtown uniform.

The button-up shirt, the trusty base layer of today's cubical armor,

...