MS 3.7 The HUGE Issues With The Digital Ad Space, Corporations, Closures, & Understanding Diversification

The Philip DeFranco Show

philip defranco

News

4.8 • 1000 Ratings

🗓️ 7 March 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Transcript

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0:00.0	Hello, hello, welcome to your extra morning news show. My name is Philip DeFranco, and today we're going to be talking about something we've touched on briefly in the past, the digital ad space, the corporations, and the employees who suffer.
0:10.7	I mean, some of the recent things, you have Machinima now shutting down completely, laying off 81st employees as part of the now-formed Warner Media after Warner Bros. merged with AT&T last year. Hell, in January alone, about 2,100 employees
0:21.5	were laid off from media companies
0:22.9	with Vice, media cutting 10%, that's around 250 people.
0:26.0	BuzzFeed cutting 15%, that's about 220 people, Verizon,
0:29.4	which includes Yahoo, AOL, and HuffPoke,
0:31.4	at 7%, so that was about 800 people.
0:33.7	And then of course, back in November,
0:35.2	the very, very weird, strange elephant in the room to
0:37.7	find media shut down completely.
0:39.3	And as some of you know, I have experience in this corporate realm as well.
0:42.6	So why does this keep happening and why will it continue to happen?
0:45.8	Well, it's actually a result of a lot of things happening kind of simultaneously, but we're
0:49.8	going to be focusing on two of the more prominent ones today.
0:52.0	We're talking the digital ad space and corporate acquisitions. And actually, to talk about the digital ad space, we need to first kind of do a quick
0:57.8	TLDR of the traditional media ad space. Which keep in mind, this is a TLDR, a video on the
1:02.5	traditional ad space is a video in its own right. So, in traditional media, commercials are sold for
1:06.6	various programs based on their ratings, you know, just how many eyes are going to be on that screen when their product pops up. And so you understand the money we're talking about here per ad
1:13.4	age. This Is Us averages $433,000 per 32nd. Add, the Big Bang Theory averages $285,000 bigger sporting events
1:20.5	like Sunday night football. It averages $665,000. And these amounts are based on CPMs, cost per meal, or cost per thousand. And the average reported CPM for TV can range from $20 to $40.
1:30.5	Now that same sentiment is carried into digital video, but on a significantly smaller scale.
1:34.4	So the closest thing digital has to a traditional TV commercial is going to be your pre-roll.
	...

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