You've got to live jewelry, to sleep jewelry, to dream jewelry. You've got to wake up in the morning and say, oh, let me call Hong Kong. They're up now. And let's see what is going on there. And wait until they call you from New York.

So you have to be 100% committed?

Exactly.

And then if you're committed,

how do you build your business?

Do you think now people should have stores?

Very few will survive.

So what should they do?

Do something else.

I'm Carol Horton, the voice of jewelry.

Welcome to If Jewels Could Talk.

I'm an author and broadcaster and the woman who initiated the role of jewelry editor at magazines like Tatler and Vogue.

This is a podcast for everyone.

For people who do like jewelry, for people who don't realize they like jewelry,

and anyone intrigued by fascinating facts, new ideas and forgotten histories.

So join me as I tell sparkly tales and meet all sorts of people,

delving into four centuries of jewelry culture,

and investigate what's happening now.

I've just been whisked via a brass-framed elevator into the VIP Art Deco client room at the 160-year-old House of Messiah.

This has been the home of the family jewelers on Bond Street since 2006,

and they've just recently opened a new store at the brand-new Peninsula Hotel in London on High Park Corner.

And I'm here to meet the legend that is Mrs. Musayef, who's been steering the family multi-million dollar jewelry enterprise, specialising in exceptionally rare and precious

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