In the future, we think Mr. Beast will sell his YouTube channel and you will be able to buy a part of it.

Now, that might not make sense right now, but through this episode, we are going to define a new

business model for creators as well as three key terms that will explain how this can work.

This episode is all about the future.

The first term we have to define is catalog value.

And this is the idea that your catalog, your library of videos, has value that will grow over time.

So let's look at an example.

Casey Neistat, one of the biggest creators on YouTube, hasn't uploaded that much in the past year.

He's uploaded four videos, and each of them have done about 2 million views. So that's 8 million views on new episodes over the last year.

But his channel has done 76 million views in the last 12 months. That means 68 million views

came from his back catalog of videos. And he's earning revenue from YouTube with

that library. And he will continue to do so over time. And I think as creators, what's interesting

is that we always think about our next upload. Like we're working on this video, it's going to come

out. And then we have to work on the next one and the next one, the next one, the next one.

But what you don't understand is you're actually generating catalog value.

You're creating a compounding effect with your content.

And that's something that I think is really well understood in the music industry, but not as much

in video, right?

In music, it's understood that you'll be making money off of streaming and all of your albums

will continue to make money over time.

I mean, Bruce Springsteen sold his catalog for $500 million to Sony.

So in the Bruce Springsteen example, Sony bought that catalog and now owns 100% of those earnings.

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