today in the Marshall Pruitt podcast, we're going to do something a little bit fun, a little bit different, all with our pals at Cooper Tires.

Longstanding first partner of our podcast here.

They have this little thing.

It's the Cooper Tires hashtag program.

And if you know me, you know that I spent the majority of my career in open wheel racing on the open wheel ladder.

And that's where Cooper tires, I would say, is probably best known here, knowing that their tires cover every single USF 2000, Indy Pro 2000, and Indy Lights entry.

Well, you'll see those tires in action.

You'll see races won.

You'll see celebrations had.

You'll see Cooper Tires branding trackside.

You'll see all kinds of great stuff.

What do you do between the races?

Well, this is where I love this Cooper Tires hashtag program.

Entering its seventh year in 2020,

had about a 95% participation rate from drivers and teams,

and it's all incentive-based.

It's a really simple social media construct

where Cooper Tire says,

hey, tweet out a bunch of stuff, whatever it is, using the hashtags

Road to Indy and also the hashtag Team Cooper Tires for the various challenges that they pose in

social media and the prizes. Pretty cool. Everything from Cooper Racing Tires to street tires,

depending on each one of these various challenges that get put up.

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