This is the Potter's Cast, a podcast home for potters everywhere.

It's a community of potters dedicated to grow their business.

We're picking up where the art degree ends.

I'm your host, Paul Blaze.

Hey y'all, welcome to episode number 865.

And do you know what happened today?

I was trying to just find some of the most beautiful people in the world to hang out with today. And boom, here I am with you.

Hey, I am so excited that you have chosen to be a part of the Potter's cast community and to listen to this show today.

And for however many episodes you've done, I just want to say thank you.

I'm excited that we get to do this together today.

Today we've got Courtney Hosman coming on the show.

And listen, I want to tell you something really cool about Courtney is that we talk about this about a very

incredibly important aspect of running a business, which is direct contact with your customers.

And a big move has happened in the last, I mean, as you already know, and this is not

news to you or new to you, that we've been using social media to be able to reach our

customers.

And it's not just us.

It's like, good night.

Massive big brand companies now are doing big pushes to use social media to get their

information out to their customers and they have a lot more direct contact with them.

But the way that social media works, again, as you already know, it is their information. They own the customers

you're trying to reach. And so they don't share that info with you, like how you can reach them

...