Mousetalgia Episode 256: Marketing Disneyland; Jack Kinney
Mousetalgia! - Your Disneyland Podcast
Jeff Baham
4.4 • 776 Ratings
🗓️ 15 September 2013
⏱️ 61 minutes
🧾️ Download transcript
Summary
Bob Witter, director of marketing for Disneyland in the '90s, talks about his time with the park and the development of various campaigns (starting with Indiana Jones and "40 Years of Adventure") that helped launch the resort's marketing efforts in a new direction. Witter talks about Indy, sponsors, Jay Leno, and more. Also, Jeff and Kristen discuss the late Disney animator Jack Kinney's time with the studio via his 1988 book, "Walt Disney and Other Assorted Characters." In his book, Kinney shares accounts of the earliest days at Disney's studio, and discusses how the team endured the depression and built the world's premiere animation studio under the leadership of Walt Disney. Plus - San Jose's late Frontier Village and its Disneyland ties; a signed book giveaway; Halloween Time arrives at Disneyland; the secret to creating Trader Sam's Shipwreck - and more!
Transcript
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| 0:00.0 | Moussela is a member of the Micechat podcast network |
| 0:05.0 | Micepod.com |
| 0:06.8 | Micechat.com |
| 0:10.0 | On the Carpe Kingdom. |
| 0:12.8 | You're listening to Mouselgia, September 16th, 2013. |
| 0:25.3 | Hold on to your hats and glasses. |
| 0:42.6 | This here's the wildest podcast in the wilderness. Malstalgia. |
| 0:44.8 | Everybody meeting pretty? |
| 0:46.5 | I'm on with the show. |
| 0:59.8 | Welcome to Mousalgia, your podcast about Disneyland, Disney California Adventure, and everything else Disney. |
| 1:02.7 | I am your host, Dave, and with us today we have Jeff. |
| 1:03.7 | Hello, everybody. |
| 1:04.3 | Kristen. |
| 1:05.2 | Hello. |
| 1:06.5 | And Becky. |
| 1:07.4 | Hey there. |
| 1:09.9 | I like that you broke the hello trend. |
| 1:10.7 | I tried to. Wait to be a trendsetter, Becky. |
| 1:11.6 | I don't like to stick with a crowd. |
| 1:13.4 | All right. |
| 1:13.7 | So today is a special day. |
| 1:15.5 | Today is the first time we are going to be part of the mice pod.com, which is Mycatschats new podcast network. |
... |
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