Everybody needs money. That's why they call it money.

From full global headquarters, this is Motley Fool Money.

Welcome to Motley Fool Money. Thanks for being here.

I'm your host, Chris Hillen, joining me in studio this week

for Motley Fool Inside Value Joe Mager

and for Million Dollar Portfolio, Charlie Travers and Ron Gross.

Gentlemen, good to see you.

Adam, you Chris.

This week we've got bestselling author Jonah Lehrer

to talk about his new book, Imagine How Creativity Works.

Now, long time listeners know we kick off the show each week

by breaking down the business news of the week,

but today we're going to take a step back from our normal routine

and get some insight on how you guys approach investing.

Joe, I'm going to start with you.

You're working analyst. What is your process?

You're working analyst. Wow.

Seriously, when you're thinking about stocks, what process do you use

and give me an example of a company or two that fits into that?

Sure. So on a high level, I'm trying to buy companies

that everyone else hates, or they think there's a lot of uncertainty

around the stock. One of the first things I'll do

...