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Rich people don't eat bad food because they don't want to eat bad food. And people without money eat bad food because they're forced to eat bad food.

And the cognitive dissonance that you and I were talking about, quite often we will find people with low incomes making quite cogent arguments about the food that they eat, appearing to side with the companies that are predating on them.

Because otherwise, how could you live with this dissonance in your life? Otherwise, you're just a powerless victim of transnational food

corporations. So I have almost no interest in personal responsibility. I think you, if you give

people technical knowledge and you give people income and opportunity, most people want to be

healthy and live good lives.

1970, the food environment changes. Can you tell me exactly how the food environment changed that caused multiple demographics to gain weight? There are two answers to that. One,

the sort of proximate reason is the invention of ultra-processed food. So the industrialization

of food supply. And you can talk about why that happened in a lot of different ways. Part of it was to,

you know, a booming population post-war. And these products were extremely convenient. They allowed

women to continue to be in the workplace.

Of course, women had entered the workplace in the war.

So there were a lot of things that were immediately appealing about these products.

TV dinners, Swanson TV dinners appear in the 50s.

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