One of the things we notice when we have conversations on this show about conversation is people really care about likeability.

Yes.

Like they really want to know what's making them disliked and they really want to know how to be liked.

Good. So being liked is a huge drive, but it's just one of many things that we care about in terms of gaining status. So status is respect, admiration, liking in the eyes of other people. Liking is usually comes from sort of warmth and charm. Admiration often comes from like perceptions of competence. So we want warmth

and competence at once, ideally. Okay, let's go back in time. Should we talk about the talk

framework because there are going to be little clues about how to be better liked across the

whole framework. Okay. Okay. Let's start with T. I'm going to push these to the side.

T. First, I just want to say as a whole framework, T-A-L-K, is the most comprehensive,

teachable, practical, scientifically rigorous framework in the world for communication.

Did you invent it? I did.

So you would say that.

But I didn't, when I first wrote the book, I didn't say it strongly enough.

And in the last almost year, I've come to realize why.

One part is because most people focus only on difficult conversations, and here we are

focusing on all conversations, even the ones that seem

like they should be easy and fun. It's all conversations everywhere, personal and professional.

The other piece is that I didn't even really intend this as a scientist, but the way we do

research is essentially natural language processing machine learning fits into this new world

of AI, so the framework can be used by humans or machines to coach people to be better conversationalists

and use as a rubric after the fact of saying, okay, how did this go?

Did you do well?

Let's look at T-A-L-K and evaluate.

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