More Than Mom: Marketing To Moms (We Have Thoughts)
The Mom Hour
Mom Hour Media
4.9 • 1.7K Ratings
🗓️ 8 May 2022
⏱️ 54 minutes
🧾️ Download transcript
Summary
Moms are savvy consumers, conscientious home managers, and discerning decision-makers. So why are we so often the target of hyper-generalized and cringey marketing efforts? In today’s More Than Mom episode – airing on Mother’s Day! – Meagan and Sarah keep it light (and a bit snarky ?) as we vent about the sloppy intent, terrible puns and ridiculous stereotypes advertisers use to market to us moms. Join us!
LINKS MENTIONED:
- We’d love to hear your thoughts around opting out of Mother’s Day messaging. Have you ever found that to be helpful? Let us know in the comments below or on this episode’s Instagram post!
- Here’s the Mother’s Day Ad Spend Data Meagan referenced
- Meagan’s podcast, Mother Of Reinvention, recently featured an interview with Katie Keating about marketing to – and by – midlife women
- Fancy, a NYC advertising agency, surveyed 500 women over 40 about their feelings concerning advertising and marketing and highlighted their findings in this post.
MORE HELPFUL LINKS:
- Visit our website
- Check out deals from our partners
- Follow us on Instagram
- Join our private listener group on Facebook (be sure to answer the membership questions!)
- Sign up for our newsletter
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Transcript
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| 0:00.0 | Hi I'm Sarah and I'm Megan. We're two moms with eight kids between us from |
| 0:05.2 | little to grown. We're in different areas of the country and in different stages |
| 0:09.0 | of life but we both know that motherhood's a lot easier when real moms share |
| 0:12.7 | tips and encouragement and remind you that it's really all gonna be okay. We're |
| 0:16.6 | not experts. We're parents who've been there. We're not perfect. We're real. |
| 0:19.9 | Welcome to the mom hour. Hey everyone and welcome to the mom hour. I am Megan |
| 0:26.3 | Francis here with Sarah Powers. Happy Mother's Day Sarah. Thank you Megan. Happy |
| 0:31.2 | Mother's Day to you. Thank you. Of course we're not recording this on Mother's |
| 0:35.8 | Day but it will drop on Mother's Day and I feel like this topic of marketing to |
| 0:41.3 | moms while it's not it doesn't belong solely to like a Mother's Day time of |
| 0:46.5 | year. It kind of ramps up on Mother's Day and around Mother's Day. Oh yeah. I |
| 0:51.8 | mean I'm sure we're we're of heightened sensitivity because of the industry we |
| 0:56.1 | work in but I definitely notice the messaging that is coming across the |
| 1:02.7 | ether television, radio, digital. People are wanting to talk about motherhood in |
| 1:09.9 | marketing and then marketing directly to moms this time of year but to your |
| 1:14.3 | point all year round moms are being marketed too. I mean moms are spenders. Yeah |
| 1:18.9 | and I think it's like important to notice like we're gonna get a little grumpy |
| 1:22.1 | probably today and a little like a little well well meaning good natured |
| 1:26.2 | ranting happening because we see all sides of it. We see it come through as |
| 1:30.4 | consumers. We see it come through in the messaging copy that we you know are |
| 1:34.5 | are given to use for our ad reads. That's not always terrible. I mean how all |
| 1:40.2 | holidays get all holidays get their fair share of targeted marketing and so |
... |
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