Hey it's Seth and this is a Kimbo.

It's actually excerpts from the upcoming audiobook of This Is Strategy.

Today we're hearing another excerpt from the audiobook.

If you missed the last excerpt it might make more sense if you went back and

listen to that one first. I have recorded all my own audio books since the beginning, more than 20.

In the old days, I could record a nine hour audio book in maybe 11 hours, one or two days.

But time takes its toll toll and you can probably hear in my vocal

chords that it's not as easy as it used to be. So if effort is any way to

value a gift, I hope you will appreciate today's episode of A Kimbo, an

audio book that took a long time to make.

Can you see the river? A river is more than water.

There's water in a lake too.

The essence of the river is the current.

Paddling upstream is more difficult than going downstream.

A snapshot shows you the water, but not its motion,

not the relentless force as the water moves from here to there.

The river flows.

If you want to change the course of a river, you can try to build a dam, but those are expensive and can fail.

The alternative is to dig a small channel that helps the river go to where it was going anyway.

When you make it easier for the current to flow, the current will respond.

A small channel quickly becomes a torrent and then the river itself.

Fourteen, the collective.

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