Hey it's Seth and this is a Kimbo.

Actually this is strategy.

We're here to talk about my new book, my new course, a new way of thinking, a philosophy of becoming.

Recorded live in my office.

I did a course with video, more than three hours on you to me.

You can find the course at Seth's dot blog slash T-I-S, which stands for This is Strategy, but I wanted to share some of the

ideas here for you, audio only. Why a course? Well it turns out that most people don't really want to

lean into strategy. They'd rather do tactics. They'd rather do their job. They'd rather do tactics. They'd rather do their job.

They'd rather build something based on yesterday

than imagine what tomorrow can bring.

So what I'm trying to do in this course is help people find the

foundation to talk with each other about their strategy, about the change

they seek to make.

And before we get to it, a quick aside, I'm inviting you to join me on an episode of

akimba. We'll record it live, a conversation about your

strategy. If you've got something you're working on, something where you think

me chiming in might be able to help, I hope you'll visit a Kimbo dot link and click the

appropriate button. We'll be looking at people who are raising their hand and inviting them

soon. We'll record them live and turn them into an episode of

akimbo. So without further ado recorded live in my office here are excerpts

from the seminar on strategy.

Okay, where to start? Outside Manila in the Philippines is the Mirikina Museum.

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