More Makeup Companies Enter the Metaverse
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 17 January 2023
⏱️ 6 minutes
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Summary
Today is Tuesday, January 17, and we're looking at NYX Professional Makeup vs. L'Oreal.
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Transcript
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| 0:49.2 | Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, January 17. |
| 1:07.1 | In the Metaverse, your avatar is your virtual representative, the mini-me, who appears in the virtual world of your choice. |
| 1:14.1 | For some brands, helping those digital doppelgangers look good has become big business, and beauty companies are helping to lead the way. |
| 1:22.0 | Last month, NYX Professional Makeup launched its new spring collection in the digital game Roblox. |
| 1:27.8 | Roblox users can visit the House of NYX professional makeup in the virtual world's IHeartland on the platform. |
| 1:34.7 | There they collect limited edition makeup looks for their avatars that are inspired by the collection. |
| 1:40.2 | The destination will also feature a, quote, pink carpet experience, where visitors will be able to interact with the avatars of different IHeart radio up-and-coming artists. |
| 1:49.8 | These avatars will be non-player characters, in other words, their representations of the artists, not the artist themselves, but your avatar will be able to snap selfies and chat with them. |
| 1:59.6 | L'Oreal is another beauty brand that thinks |
| 2:01.8 | heading into the Metaverse is worth it. The cosmetics company has teamed up with ReadyPlayer Me, |
| 2:07.5 | an avatar platform that works across games, allowing you to keep the same avatar from one virtual |
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