Moonbirds and the Future of Utility NFTs | Kevin Rose
Bankless
Bankless
4.7 • 1.2K Ratings
🗓️ 20 April 2022
⏱️ 82 minutes
🧾️ Download transcript
Summary
Kevin Rose is pioneering the intersection between the NFT ecosystem and content creation. Kevin founded digg, the news aggregator site that innovated community-curated content in the early days of Web2. With a macro perspective on all things digital, Kevin has thrived as a builder and investor on the cutting edge of the internet.
The recent launch of Moonbirds is shaping up to be the best NFT drop of 2022, with a flood of volume and lofty valuations. In this episode, we dive into why it worked so well, as well as the lessons learned and actionable takeaways. We also score some advice for Bankless as fellow crypto-native content creators!
The premium of Utility NFTs is growing rapidly, and we’re witnessing the growth in real time with innovative projects like Moonbirds that build upon previous successful projects. Aligning communities, creators, tokens, and value is how we onboard 1 billion people into crypto, and pioneers like Kevin are helping us pave the way.
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Topics Covered:
0:00 Intro
7:30 Kevin Rose
11:10 What is Proof?
18:14 Tokens, Creators, Communities
26:15 The Revenue Model
32:35 Diamond Handers & Tokens
39:57 The Moonbirds Launch
46:52 What’s Coming
50:55 Lessons
57:00 How to Launch an NFT
1:03:40 Utility NFTs
1:11:30 Bankless NFT?
1:17:17 On The Horizon
1:19:12 Closing & Disclaimers
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Resources:
Kevin on Twitter:
https://twitter.com/kevinrose?s=20
Proof Podcast:
https://www.proof.xyz/
Moonbirds Launch:
https://decrypt.co/98112/kevin-roses-moonbirds-ethereum-nft-launch-generates-280m-in-two-days
Proof Collective:
https://opensea.io/collection/proof-collective
Proof Website:
https://collective.proof.xyz/
Moonbirds:
https://moonbirds.xyz/
Dune Dashboard:
https://dune.com/sealaunch/Proof-Moonbirds
Moonbirds on Opensea:
https://opensea.io/collection/proof-moonbirds
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here:
https://newsletter.banklesshq.com/p/bankless-disclosures
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Bankless Nation, welcome to another state of the nation. |
| 0:08.4 | We've got a hot episode for you today with none other than Kevin Rose, Kevin just launched |
| 0:13.5 | one of the biggest NFT launches ever. |
| 0:16.1 | I think definitely the most successful launch of the year. |
| 0:18.8 | It's called Moonbirds. |
| 0:19.8 | We're going to talk about how he did it, what made it so successful. |
| 0:23.4 | David, some stats here, man, before we begin, okay? |
| 0:26.2 | So the best NFT launch of the year, 280 million dollars worth of primary and secondary |
| 0:32.1 | trading in two days, okay? |
| 0:34.1 | So this just did what more than more than more than Board of Apes did in the last 30 days |
| 0:39.0 | and it did it in the 24-hour period of time. |
| 0:42.7 | 59K per Moonbird right now might be like 50 to 80K leading the open sea charts of |
| 0:49.1 | 177 million dollars worth of trades. |
| 0:54.1 | Kevin's got his hands into a couple of NFT projects, right? |
| 0:57.3 | The first was a proof collective, which we're going to talk about. |
| 0:59.8 | And the second is this PFP profile, pick type of NFT experience called Moonbirds. |
| 1:06.8 | And that's the one that's mooning right now. |
| 1:08.6 | But proof is doing pretty well too. |
| 1:10.1 | Anyway, so much to talk about. |
| 1:11.7 | What are you most excited to discuss with Kevin? |
| 1:14.6 | Well, I think that's going to be especially relevant for bankless listeners, because if |
| 1:18.6 | you are a content consumer, this is what Kevin is making an ecosystem around. |
... |
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