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Hello and welcome to this week's Better Offline monologue.

I'm your host at Zittron.

And I am going a little insane.

You've likely seen the news that Open AI is buying, and that's in air quotes, by the way,

famed Apple designer Joniive's startup I.O.

You may think that I'm about to explain to you what this company does other than build devices

or why it was acquired, and I cannot tell you.

Oh, and by the way, the air quotes of a

buying are because they bought the entire company in $6.5 billion of OpenAI stock. Stock in a company

that is unprofitable. These aren't even real stock units. I'll get to that later. By the way,

Joni Ive, he worked Apple, he worked on designing products at the iPod, the IMac and iPhone,

worked closely with Steve Jobs, dined out on that for many years. He left Apple in 2019.

Now, this announcement came in the form of a nine-minute-long video that does not explain anything about the company, but there's been some reporting, if you could call it that.

Now, let's quote the Wall Street Journal's Berbergin, who I generally really like, but there is a piss take happening here.

Alman and I have offered a few hints at the secret project they've been working on.

The product will be capable of being aware of the user's surroundings in life, will be

unobtrusive, able to rest in one's pocket and on one's desk, and will be a third core device a person would put on a desk after a MacBook Pro and an iPhone. Now, that would and will, those are load-bearing, by the way. I continue, though. The journal earlier reported that the device won't be a phone, and that I've and Altman's intent is to help Wien users from screens. Autman said that the device isn't a pair of glasses and that Ive had been skeptical about building something

to wear on the body.

Orkman and I have offered details

...