Money Talks: Europe’s luxury crown
Economist Podcasts
The Economist
4.3 • 5K Ratings
🗓️ 18 January 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?
Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.
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Transcript
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| 0:00.0 | Hello. This episode of Money Talks is available to listen to you for free. But if you want to listen every week, |
| 0:06.5 | you'll need to be an economist subscriber. For full details, search online for Economist Podcasts Plus. |
| 0:17.0 | In a world of seismic change, will your business shape the future or be shaped by it? |
| 0:22.6 | How will we capture the imagination of tomorrow's consumers? |
| 0:27.6 | Overcome operational constraints to focus on future growth |
| 0:32.6 | and unlock economic and social prosperity through environmental responsibility. |
| 0:38.5 | With EY's full spectrum of services across sectors, we're all in to shape the future with confidence. |
| 0:44.9 | Start your transformation journey at EY.com slash transformation. The Economist |
| 0:57.0 | Christian Blancard is an old hand when it comes to the world of European luxury. |
| 1:06.0 | I'm just writing a book called The Hundred Words of Luxury. |
| 1:10.0 | I am a member of several board and advisory boards |
| 1:14.4 | concerning the luxury business in general. |
| 1:18.3 | He joined the French luxury house Hermes in the early 90s |
| 1:22.2 | and spent 15 years there in charge of the company's international development. |
| 1:27.3 | Over the years, he's seen the industry transform. |
| 1:31.3 | The world of luxury has changed completely, so it became huge, it was small. |
| 1:37.3 | When I joined, all the families were there, only families. |
| 1:42.3 | And now, today, no family anymore, except some very few families. |
| 1:48.7 | Hermes, which remains in family hands, is an increasingly rare exception in an industry that |
| 1:54.3 | has come to be dominated by a handful of luxury conglomerates. LVMH, the largest of them all, |
| 2:00.7 | now houses 75 different brands, |
| 2:03.7 | from Louis Vuitton to Dior and Hennessy. The consolidation of the European luxury industry |
... |
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