Imagine sweeping through green fields, floating five feet above ground, sun on your face as you

slide by on track to your

there,

to care in the world as you simply lean back.

And before you know it, you're there.

This is how travels should feel,

and on our trains it does.

Avanti West Coast feel good travel. Hello I'm Simon Long, the finance editor of the Economist and this is Money Talks.

Coming up this week, how cheese tells us all we need to know about the economics of trade.

It might be difficult to export your cheese abroad because the French just don't like your cheese that has

fruity bits in it the French would be horrified at such a thought and how

giving your company a Chinese name is a tricky business.

Microsoft for example was the characters meaning tiny and soft.

But those names don't particularly capture the Chinese imagination.

But first, corporations have always meddled in the politics of the day, but in our increasingly

polarised society, our big businesses becoming more political than ever.

It's hard for example for business not to take a view on President Trump's threats to quit the

North American Free Trade Agreement or in this country on how Brexit is managed.

Charlotte Howard is our Consumer Goods and Marketing Correspondent, based in New York,

and have been looking into this for this week's issue.

Hello Charlotte.

Hi, Simon. First First do you accept the

...