I had a study several actually where they had chimpanzees and they would give them food

directly or they started giving them these tokens.

I think they were poker chips or something and they had to trade those for food.

Well, when they just fed them, the chimps behaved normally.

As soon as it became a token economy, they went nuts.

They started killing each other for tokens.

They were hoarding them.

They were obsessed with them.

I'm Chris Hill and that was Dr. Martha Beck, that selling author and life coach.

Our latest book, The Way of Integrity, was recently selected for Oprah Winfrey's book

club.

Think of this episode as a way to help you think about what your investments represent beyond

stock tickers and maybe create a healthier connection between you and your money.

A lot of people who are not the full contributor Brian Stilful talked with Dr. Beck about why

you should ask yourself how much is enough, how to align your investments with your own

personal mission statement and financial lessons from chimpanzees.

I was hoping that you could talk a little bit about because you've coached so many people

and you've got so many interesting stories about coaching people who we might look at and

say they've got it all.

You have the inside story where you're like, well, that's not quite the case.

Can you relate some of those stories, especially the one you tell a lot, I think is very apropos

to this about the young man whose company went public.

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