Would that be worth that to them if they could then get that kind of outcome?

Of course it would be.

You know, you go $20,000 and now they're going to have millions of dollars more and

hundreds of thousands of dollars a year.

Of course that's worth it.

And so it just sort of helped me realize that what you've got to focus on when you're

putting your product or offer together is what is the outcome that I'm creating

from my client and how valuable and

meaningful to them is that outcome.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am so excited to talk about a topic that so many of us shy away from as entrepreneurs trying to figure out

the right systems and strategies to make sure that we have cash flow, that we can pay ourselves

our worth and our businesses, and that we're also keeping enough money in our businesses to not go

out of business and many, many other things that we're going to unravel a little bit

today. Phil McGilvray, you are a profit and cash flow strategist and your entire career,

it looks like, has been in finance, although you went to school for health sciences.

Yes. Is there a story there?

Oh, not really. Look, my grandma taught me to budget when I was 18 years old.

You can see behind me on the shelf there losing physical glass jars and physical money.

...