Money 2.0: Let's Go Shopping!

Hidden Brain

Hidden Brain Media

Arts, Science, Performing Arts, Social Sciences

4.6 • 40.4K Ratings

🗓️ 30 May 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with researchers Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

Transcript

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0:00.0	This is Hidden Brain, I'm Shankar Vedanta.
0:04.9	All of us are surrounded by brands.
0:07.6	Designer brands.
0:08.8	Calvin Klein's obsession.
0:10.5	Oh, the smell of it.
0:11.9	And...
0:12.4	Bargain Chopper brands.
0:13.8	You're gonna spend $20 every month on paper towels anyway.
0:16.4	You're throwing your money away.
0:17.5	The mini-share wows are for everything.
0:19.4	For every day you...
0:20.3	Brands were seemingly every demographic slice among us.
0:23.2	This is what I've no way to throw.
0:24.5	Our Minecraft wrapping paper!
0:26.4	Hey!
0:27.1	It's my Christmas!
0:28.1	Have you ever stopped to ask how brands influence you?
0:32.9	Is it the slick advertising, the relatable characters, or the story?
0:37.6	Lance Armstrong will go out there, you know, with the story of, I beat cancer.
0:43.5	And I'm gonna put on my gear, I'm gonna put on that yellow bracelet.
0:47.6	I had about 50 of them.
0:52.0	Today on the show, we conclude our Money 2.0 series with two of our favorite conversations
	...

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