You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

If you've been told that it takes 10,000 hours to get ahead in any industry, job, or even

entrepreneurial venture, you may have been misled. In this episode, I'm bringing back James Altiture.

If you miss last week's episode, I encourage you to go back and listen to it. James is an angel investor,

author, stand-up comedian, podcaster, and chessmaster, just to name a few of the things that he has done.

And we are talking through his book titled Skip the Line, which explains that we can reach

our goals faster if we continuously experiment and develop creative ideas that serve a purpose.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

slash 099.

And now let's not wait any longer.

Here is my continued conversation with my friend

James Altiture about skipping the line. James, welcome back to the creating a brand podcast.

I am loving this conversation about how entrepreneurs can skip the line. Thank you so much for

having me on your podcast. I really appreciate it. This means a lot to me that you're on and

you're helping me support this message of trying to get out. Absolutely, man. You're the only person

I've ever done a back-to-back episode with. So I'm really excited to continue this conversation.

And to dive straight into it, I want to get deeper into

this idea of practicing creativity, starting with your concept that you refer to as the

spoke and wheel, which you've also called how to monetize anything. To provide a quick overview

for the listeners, and then I'll turn it over to you, the wheel in this concept is the industry

or overarching topic. And the spokes of that wheel are the different things that you can do within that industry to monetize or to be able to get ahead a little bit quicker.

...