Monetizing Your Brand in the Era of NIL | A Conversation with Matt Leinart

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 2 August 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

David talks with Matt Leinart, former Heisman Trophy winner. They discuss the value of winning the Heisman Trophy, Matt's interest in sports trading cards, and the growing market for collectibles and how he’s leveraging his experience as one of the most famous college athletes during his time at USC to help athletes now monetize their Name, Image, and Likeness (NIL), brand themselves, and improve their business skills.

Transcript

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0:00.0	I'm excited to hear from our next guest, Matt Linerd, one of the most decorated college
0:12.0	football players in sports history.
0:14.0	Matt Linerd is an analyst on Fox Sports' big noon kickoff college football pre-game
0:20.0	show.
0:21.0	A college football hall of fame inductee, Linerd won the Heisman Trophy, a BCS national
0:27.0	championship and two associated pressed national championships as a quarterback at Southern
0:32.4	California.
0:33.4	Linerd is now pursuing his next venture and entrepreneurial journey as co-founder of
0:38.5	Hall of Goats, an arcade-style college football game.
0:42.6	Welcome to Money Talks with David Meltzer and I have a Hall of Fame college football player,
0:47.8	pro football player.
0:49.3	He is Fox Sports Analysts and also an entrepreneur, co-founder of the Hall of Goats, the
0:56.6	incredible Matt Linerd.
0:57.6	Welcome to Money Talks.
0:58.6	What's up, man?
0:59.6	I just, you got so many, you got so many shows and so much going on.
1:03.2	I'm just honored to talk to you, man.
1:05.6	You're like the busiest man in the world I've ever met.
1:07.9	I love it.
1:08.9	I saw Kevin Hart at the Eagles game and I'm like, I want to be as active as Kevin Hart
1:13.1	because I see him and Shaq everywhere and I love it and sitting behind the decks, you're
1:19.8	not a stranger to as well, but you're also not a stranger to collectibles and I'm going
	...

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