Monetizing Media Sites, Sad Super Bowl Ads & Solid Data
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 6 February 2015
⏱️ 20 minutes
🧾️ Download transcript
Summary
#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?
#LINKS
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched.
So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there.
But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business.
I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.
So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both.
Transcript
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| 0:00.0 | You ask questions and I answer them. |
| 0:23.4 | This is the Ask Gary V. Show. |
| 0:30.4 | What's up everybody? This is Gary Vay, NerdChuck, and you're listening and watching to episode |
| 0:39.3 | number 69, right? Is that where we're on? 69 of the Ask Gary V. Show. This episode is |
| 0:47.3 | extremely special because this is a VaynerMedia employee episode. I assume what |
| 0:53.3 | happened, India, you blasted out the company who's got questions and these four wonderful |
| 0:57.9 | people had in your opinion the best ones and then the rest of the people that are in the |
| 1:02.2 | audience were not as best, but good enough to at least be in the audience. Is that what |
| 1:09.7 | happened? Good. So, India, Hurt Feelings. We've got some L.A. and SF questions and I'm excited |
| 1:17.6 | about this episode. So, let's get into the show. Are we on? |
| 1:23.9 | All right, my man. Why don't you tell the VaynerNation who you are, what you do here, how long |
| 1:27.7 | you've been at Vayner and then I will be ready for your question. |
| 1:31.3 | Cool, cool. So, hey everybody, I'm Jordan. I'm a project manager here. I've been here for |
| 1:36.3 | a little over a year, maybe a year and a half and I've got a question for you Gary. |
| 1:41.0 | Okay. That's what I think, Gary. That is, it is the Ask Gary V. Show. Not, I'm giving |
| 1:50.2 | you a statement Gary show. Can we register? I'm giving you a statement Gary.com. Can we |
| 1:57.5 | get on that? Thank you. I'm a huge fan of like long form media. |
| 2:01.8 | Okay. Just medium. Like movies? No, mainly on sites. So like blogs. Like when Virge writes |
| 2:09.3 | a 7,000 word expose. Yeah. Okay. VICE, big fan. Okay. What do you feel is like the next |
| 2:17.1 | best way to monetize off those sites? So, beyond sponsored content, beyond placements, |
| 2:23.5 | how could someone who writes that make money? You know, I think that's a good question. |
| 2:29.0 | So you're saying if you were to start a long form media company and you hired journalists |
... |
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