Monday, August 7, 2023
The Briefing with Albert Mohler
The Southern Baptist Theological Seminary
4.8 • 8.4K Ratings
🗓️ 7 August 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
Part I (00:13 - 11:45)
Sell Us Beverages, Not the LGBTQ Revolution? Bud Light Tells of Survey Results As It Distances Itself from Fallout of Failed Marketing Campaign with Dylan Mulvaney
- Bud Light’s Plan to Win Back Drinkers: Stick to Beer by Wall Street Journal (Saabira Chaudhuri)
- Bud Light Boycott Can’t Douse Anheuser-Busch InBev by Wall Street Journal (Aaron Back)
- Bud Light’s Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign by Wall Street Journal (Katie Deighton)
Part II (11:45 - 18:44)
A Tragic Parable of the Decline of Marriage In Canada: The Trudeaus Announce Separation
Part III (18:44 - 25:03)
Richard Dawkins Squares Off with the Transgender Revolution — And It Cost Him His 1996 Humanist of the Year Award
- Why biological sex matters by The New Statesman (Richard Dawkins)
- Richard Dawkins has abandoned science to justify his transphobia by Religion News Service (Hemant Mehta)
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Transcript
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| 0:00.0 | It's Monday, August 7, 2023. I'm Albert Moeller, and this is The Briefing, a daily |
| 0:10.3 | analysis of news and events from a Christian worldview. One of the realities of our current |
| 0:15.3 | period is that we end up talking about things we otherwise wouldn't talk about. We're surprised |
| 0:19.6 | by the things that all of a sudden leap into the public consciousness, into the headlines, |
| 0:23.8 | on social media, into vast public controversy, just say Bud Light. Look over the last several |
| 0:30.0 | weeks, and especially with Pride Month in June, and it was just one thing after another. |
| 0:34.9 | In one sense, it really began to snowball with Target, and with Target's nearly unspeakable |
| 0:40.0 | special section of Pride materials that quite frankly went so far over the line that the company |
| 0:45.6 | took some time just to even get its footing to recover, to try to recover in public relations. |
| 0:51.0 | But then there was Anheuser Bush and Bev and Bud Light. Bud Light had been slipping in terms of |
| 0:57.6 | its sales. That has a lot to do with changes in the larger American market and changes |
| 1:02.5 | in the demographic related to age and ethnicity. But Bud Light decided it would try to make |
| 1:08.6 | itself relevant to a younger constituency and ended up well to put it lightly setting itself on |
| 1:13.8 | fire. It basically ruined its own brand. Now at this point, let's be very clear, just in |
| 1:20.0 | crass capitalist terms, Bud Light is not worth nothing. It is likely worth billions of dollars. |
| 1:25.7 | But in this economy, in order to have the attention of investors and in order to maintain traction |
| 1:31.4 | in the economy, you not only have to hold your own place in terms of sales, you have to grow. |
| 1:37.3 | Now, when you'll get a vast corporation like Anheuser, the ways that it can grow come down |
| 1:41.6 | basically to two. You can either grow by selling new products you haven't sold before, to people |
| 1:45.9 | you haven't sold them before, or you have to rejuvenate a brand and somehow gain some traction |
| 1:50.8 | or regain some lost ground. Now to be very clear, the second is always harder than the first. It's |
| 1:56.2 | easier in one sense to develop a new constituency or a new market than it is to try to enliven |
... |
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