Welcome to the Tech Mem Right Home for Monday, November 1st, 2021. I'm Brian McCullough today.

How much money is Apple's ATT costing Snap, Facebook, Twitter, and the like.

$10 billion or more.

The chip shortage is hitting Apple at the worst possible time, but new iOS devices might soon

have crash detection built in?

Why was Roblocks down for so long?

And why Hollywood thinks there's money in their old banana stands after all?

Here's what you miss today in the world of tech.

How much money is Apple's iOS app tracking transparency change costing companies

and who is affected the most. According to a new estimate, the policy has cost

SNAP, Facebook, Twitter, and YouTube,

almost $10 billion in combined ad revenue just in the second half of this year, quoting the Financial

Times.

Lott of me, an Advertising Technology company whose clients include The Weather Company and McClatchy estimated that the four

tech platforms lost 12% of revenue in the third and fourth quarters or 9.85

billion dollars. Snap fared the worst as a percentage of its business because of its focus on

smartphones while Facebook lost the most in absolute terms because of its size.

Mike Woolsey, Lottamy's chief operating officer said advertisers are now getting less bang for their

buck on iPhones.

He gave as an example a men's underwear brand that would have gained one customer for a $5

ad targeted at a thousand men.

Well, now to get a thousand men, you have to show it to 2,000 people because all of the

...