Mon. 10/23 – Apple Caught Flat-Footed By Generative AI?
Tech Brew Ride Home
Amalgamated Internets, LLC
4.7 • 1K Ratings
🗓️ 23 October 2023
⏱️ 18 minutes
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| 0:00.0 | Welcome to the Tech Meme Right Home for Monday, October 23, I'm Brian McCullough. |
| 0:08.6 | Today, Mark Germin suggests Apple is scrambling to go all in on generative AI. |
| 0:13.7 | Also, will there be a mini Mac event by the end of this month? |
| 0:17.2 | ACTA had a breach. |
| 0:18.5 | World Coin is dog fooding its own tokens. |
| 0:21.2 | Would you let your family pick your tinder matches and do your kids like |
| 0:24.8 | telling you where they are at all times? Here's what you miss today in the world of |
| 0:28.7 | Tech. |
| 0:30.9 | It's one of those Mark Germin Apple Scoop Mondays where we need to lead off with the contents of Mark's weekend newsletter. |
| 0:40.0 | Mark sources say that Apple was caught flat-footed by the generative AI revolution and is now |
| 0:46.5 | on course to spend around a billion dollars a year to herdly add AI tech across everything, I iOS 18, Siri, music, all their apps. |
| 0:56.7 | Chief Executive Officer Tim Cook says that Apple has been working on generative AI technology |
| 1:01.2 | for years but I can tell you in no uncertain terms |
| 1:04.1 | that Apple executives were caught off-guard by the industry's sudden AI fever and |
| 1:08.0 | have been scrambling since late last year to make up for lost time. There's a lot of |
| 1:12.2 | anxiety about this and it's considered a pretty big |
| 1:14.4 | miss internally, a person with knowledge of the matter told power on. As I first reported in July, |
| 1:19.6 | the company built its own large language model called Ajax and rolled out an internal chatbot dubbed |
| 1:24.7 | Apple GPT to test out the functionality. |
| 1:27.8 | The critical next step is determining if the technology is up to snuff with the competition |
| 1:32.1 | and how Apple will actually apply it to its products. |
| 1:35.0 | Apple's senior vice presidents in charge of AI and software engineering, John Gien Andrea and Craig |
... |
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