Welcome to the Tech Mem Right Home for Monday, October 14th, 2024. I'm Brian McCullough.

Today, Adobe unleashes its Firefly AI video model broadly. Mark Germin lays out Apple's headset strategy going forward.

What's been going on with the Internet Archive? What the heck is going on with

WordPress?

VC deals are dropping precipitously and a review of the Mediquest 3S.

Here's a jimist today in the world of tech. Apparently Adobe is holding its Adobe Max event right now because they just

announced they're launching their AI video model Firefly video into

Public Beta inside of Premier Pro,

including letting users extend footage and generate video from prompts,

quoting the Verge.

Generative Extend is launching in beta for Premier Pro.

It can be used to extend the end or beginning of footage that's slightly too short

or make adjustments mid-shot, such as to correct shifting eye lines or unexpected movement.

Clips can only be extended by two seconds so generative extend is really only suitable for

small tweaks but that could replace the need to retake footage to correct tiny issues.

Extended clips can be generated at either 720P or 1080P at 24 frames per second.

It can also be used on audio to help smooth out edits, albeit with limitations.

It'll extend sound effects and ambient room tone by up to 10 seconds, for example, but not spoken dialogue or

music. Two other video generation tools are launching on the web, Adobe's text to video and

image to video tools, first announced in September, are now rolling out as a

limited public beta in the Firefly web app.

Text to video functions similarly to other video generators like

...