Welcome to the Tech Meme Right Home for Monday, February 6th, 2023.

I'm Brian McCullough.

Today is Apple considering launching an ultra version of the iPhone as soon as this year.

Have the good Twitterbots gotten a reprieve from Elon Musk?

Is the Microsoft Activision merger toast because global regulators are coordinating and might regulators look

askance and all these generative AI investments from the big cloud

computing platforms. Here's what you miss today in the world of Tech. Mark Germin Apple Scoop Monday.

Mark sources are telling him that Apple has discussed taking a page out of Samsung's book

by adding a higher end iPhone Ultra model as soon as this year.

Such a model would probably offer camera improvements, a faster chip and an even larger display, quoting

Bloomberg.

Apple chief executive officer Tim Cook speaking on an earnings call that was mostly focused

on holiday results made an off-the-cuff remark that could be quite telling about the company's future.

Cook was fielding a question about whether the iPhone's rising average sales price was sustainable.

After all, a top-of-the-line model that cost 1,150 in 2017, the iPhone 10 with 256 gigabytes of

storage now fetches $1,000 the iPhone 14 Pro Max with 1 terabyte. His response, the price increases no problem. In fact, consumers

could probably be persuaded to spend more.

I think people are willing to really stretch to get the best they can afford in that category.

Cook said on the call noting that the iPhone has become integral to people's lives.

While Cook wouldn't say if he anticipates for the price increases, he made a good argument for why even more upscale iPhones could make sense,

especially if they deliver new features.

Apple has internally discussed adding a higher-end iPhone to the top of its smartphone lineup

...