Hey everyone and welcome back to Be You with BeU. Today's episode is all about momentum.

You'll learn more about how momentum can work for you or against you, the biggest reason

individuals and businesses plateau, and what you can do energetically when you feel like you've

leveled out. All in episode 96 of BU with BU.

Momentum, it starts with one.

Hi.

Hi.

Hi.

All right, Brian, so you've seen a lot of different people

build momentum in their businesses

and maybe not keep the momentum or have seen the momentum slow down.

What are some things that you've recognized that would slow someone's momentum?

For me, momentum, I mean, you can equate it to sales, but I think it's energy. Before sales

come, you have energy and activity. What I do subconsciously is I feel. This is me.

Stats and numbers should reinforce what you feel or vice versa, right? Numbers don't lie.

But a lot of times that feeling, so to me,

the number one reason why people's business is plateau is a lot of times because they take

their foot off the gas. They become casual. They start doing something differently than what they did

to get them there. And here's what I mean by that. To me,

momentum is energy. Momentum is started by you. It's not started by it. It's the lone nut.

We saw that was momentum. Momentum is a movement. Like, listen, take everyone out of this room and just

give me five people that want to go to the wall. Like when I say go to the wall, they want to be

...