I'm really compelled by an I talked to my team a lot about this about this and you've

mentioned it twice now this the importance of details from your your 30 years of Nike.

How did you make sure teams cared about the detail?

Is it just continually reminding them is there something else we can do to make sure that

our teams and the people we work with and ourselves even are really valuing the smallest

of details?

Yeah, I do believe in publishing whether it's you want to call it an ethos, a manifesto,

a set of principles where you clearly articulate what your design standards are or your creative

standards.

I've always believed that and they can change over time but I'm a big believer in publishing

thought publishing ideals that you have.

And I'll go even further because what I learned over the years is I was doing a little

bit too much self authorship.

When I really start to manage teams, I'd go away and I'd come back and it's like here's

the six principles of you know obsessing the details that we're going to focus on this

year.

And then we're going to involve them in authoring those.

So it's like publish what you believe invite folks into the process that have maybe slightly

different opinions than you do and then complete this build the consensus and then make

sure everyone has it so that clearly as you drive down the road and you're looking at

restaurant architecture, you know business building architecture, it's pretty clear

that people just decided like it was good enough and no one will ever you know who cares

...