And much of the reason I started this podcast was because I wanted to shine a light on

the tough times in business.

And I know when you're starting a business, especially a business in tech, it can be really,

really difficult because you're sort of jockeying and pivoting to find product market fit and

to figure out like what your customers want and how to deliver it.

And I read that when I was reading about your journey, when you started, you quit your

job in 2011 and then you go through a long phase of trying to figure out how to get people

to use this thing, how to market it and all that nightmare.

Talk to me about that nightmare.

So we went into the market with a very clear product idea and it was a replica of what

had worked in another industry.

So open table, which allows you to book restaurant reservations, it seemed like the right

parallel to what we were doing, go on search for classes.

But what I didn't realize was that there was a very big missing part in it.

I mean, I'll spare everyone like the little details of it, but everyone has to eat, everyone

does not have to work out, right?

It was and working out usually is something scary for people and it's more of an aspirational

thing.

It's not something that you have to do every single day.

So there were sort of on different planes of people's psychology, which really became

the biggest bottleneck to what ended up happening because we spent a year, we spent half million

dollars building a product that didn't work.

...