I was reading about your story online before I came here and I watched a couple of videos

and stuff and I remember a day on this point of like resilience which you touched on.

I remember a day early on where I thought we were done because some shit had happened,

some we'd been hacked.

All of our clients had been emailed this abusive horrible specific email and I thought we're

fucking done and it was the day when we're on our way to our team building day so everyone's

on their way to like fucking paintballing or something. Six AM in the morning, all of our

clients like emailing me like abuse like cancel everything and having to turn the team around

on a day which was meant to be happy and bring them all back to the office and say listen

all your clients have gone, maybe we're all gone. Was it a tough day?

There was dark days in your story.

Yeah, I mean we had a few. Yeah I mean I don't find it the end of the world. Like I can say

everyone's pretty understanding that we're going to take big big risks. I mean we've had

like lots of issues so when we were a small business, someone tried to steal our trademark

and we had to spend every penny to get that back. We spent again every penny we had to

get the domain name. There was a point where we genuinely couldn't afford stock so I was

like begging supplies to get a stock in and we'll pay you once we sold it sort of thing.

But to me that was sort of, I wasn't that wasn't a huge issue. I found that pretty fun actually.

The first issue, the first time you had something big happen like that.

Did it feel, I guess I need to answer the question but did it feel different when those issues

happen today and I'm trying to understand how resilience is created and from my perspective

it's like you get past that first piece of bullshit and then bullshit piece number two,

...