Creativity. Something you've talked about at length and for me, I've always believed

that I'm at least creative in the office. I've always thought I'm more creative in the

gym and in the shower than I am when I'm sat in a boardroom with a bunch of people.

And I know this is something you've spoken about. So I wanted to get your take on where

we're most creative, what kills and causes creativity.

Let me tell you what I've discovered. Neuroscientism is really intriguing. The most compelling

thing about neuroscientism is when you look into it. Neuroscientists used to work on

experimenting on animals. I'm not keen on that. I was in a protest group about animal

experimentation when I was younger. And they used to look at brain injuries. So that used

to be the main way that neuroscience worked. And it's only the last 20 years that brain

scans have had any degree of sophistication. But what they've discovered in the time that

they've had brain scannets is some of the things that they presumed about the way our brain

works aren't necessarily right. So let me give you one example. But they used to put people

in these brand new brain scannets and they would watch what the brains did. They'd give

them a puzzle, they'd give them a rubik's cube. Their brains would light up in these

sort of different places. And then they'd notice what happened when people stopped playing

on the puzzle. And their brains would light up in sort of loads of places as well. And

so it was baffling what's going on right now. They'd say to these people, they'd say,

oh right, sorry, I was a million miles away. I was day dreaming. So okay, that's interesting.

Your brain's lighting up when you're not thinking about something, when you sort of switched

off. And so the way that neuroscientists categorize this broadly, they say these three systems

of cognition. First one is like when you're doing that rubik's cube or when you're typing

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