One thing I certainly do want to talk to you about as well is how, as an individual, because

we've talked a lot about companies and teams, how as an individual one is to reach their,

this is a super broad question and I hate asking for questions because you tend to get broad

answers, but how as an individual one could reach their potential or what are some of

the fundamental things that block people from reaching their potential. We've talked

about fear of failure. We've also touched on the idea that people don't start because

of that fear of failure and they don't get the feedback loops. What are the other

commons, threads that you see and the reason why people never get near their potential

in life?

So in addition to those things, so fixed mindset, fear of failure, risk of adversity, all

the things we've addressed, the other thing I think is I've become more interested in.

It's related to what we've said, but I think it's different is what you might call initiative

or agency or proactivity. I remember having an idea, this is in the 1970s, early 1980s,

I was going to tell what those competitions and carrying this very heavy bag, blue hold

all, ask got hold all and thinking my goodness, this is really doing my back in.

And it was just retrospectively obvious that the solution to a problem that many people

had who are traveling a lot is to put wheels on luggage, wheeled suitcases, which we all

have now. But having the idea doesn't mean a thing. You've actually got to act on that

idea, right? You've got to say, right, I'm going to try and design something. I'm going

to try and sell it to a department store. I'm going to try and market it. I'm going

to try and buy a shop. I'm going to have to pay rent. I'm going to have to go to the

bank and get some debt. That is a massive difference between a dormant, passive idea and

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