I want to talk about failure now, which seems like a good thing to talk about.

And in your book, philosophy, you list seven failure principles.

So I'm sure you've done this a million times, but I think it's a good, good place to start.

So the seven failure principles, yes.

Number one, failure just is.

Yes.

So that actually just feeds in with what we were talking about, which is the idea

that failure is a fact, it's inevitable, it's going to happen to all of us.

No matter how much we try to avoid it, I guarantee that it will happen.

And that can feel scary, but it can also feel liberating.

Because once you've accepted it as a fact, there's no point in trying to avoid it.

So you might as well take the risk.

So acceptance of failure starts with the observation of it.

Failure is a fact, but how you respond to it is within your control.

Whether you decide to feel like a failure for many years after the thing that's happened

or whether you think to yourself, okay, well, that's taught me something

and I'll do it differently next time.

I guess the risk there is one bad failure and people stop trying.

Exactly.

And then I was thinking, this is very similar to confidence in the way that like,

if you have one bad failure, your performance next time you get an opportunity,

if you actually don't manage to just avoid it completely, will probably be worse

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