The fundamental question, which I know everybody wants to have the answer to, and your book

is incredibly, positively reviewed.

I checked everywhere, and the reviews are astounding.

So I'm presuming you're the guy that has the answer.

The question is, and this is the fundamental question I guess you're addressing in the book,

is why don't we do the things that we want to do?

My life is full of things that I really, really want to do, as is everybody's, whether

it's calling my mom or like taking the trash out or buying that thing on Amazon, I know

I need in the house that's causing me great inconvenience.

Or exercising or eating right or whatever it might be.

I just think, imagine the entrepreneur, the family member, the boyfriend, I would be,

if I could just bloody do these things that I want to do.

Amen.

So how do I do it?

Yeah.

So it starts from understanding why we don't do these things.

That fundamentally the reason we procrastinate, the reason we get distracted, the reason we

don't do what we say we're going to do, the reason we don't live with personal integrity

is because of an impulse control problem.

That's really what it is.

It's not that we're bad people, it's not that we're broken, it's not that we're messed

up in some way.

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