I get a lot of messages from people saying,

Steve, I'm procrastinating so much, how do you not procrastinate?

And I always look at that and say, like, I'm not the guy to tell you how to do that

because procrastination in my mind is a bit of a tool.

As you said there's different types of procrastination that I notice myself doing.

One of them is when I get stuck on something and I find myself picking up my phone as if I'm a man possessed.

I literally what I'll do is I'll be in the middle of work and then the next thing I'm on

Instagram and I'm like how did that happen? Oh yeah because the part in this piece of work you got to is

Psychologically difficult for some reason. I don't feel prepared whatever and then the other thing I notice myself procrastinating on is just when I'm thinking

through something I'll end up just walking around the house, I'll end up cleaning, doing the

dishes or whatever and then coming back to the piece of work later.

But I would say that I'm definitely a

procrastinator. That's so interesting and I think let's be clear I'm not

encouraging people to procrastinate more. That's not the goal here. The goal is

just to normalize procrastination

and say it's a natural part of the creative process.

Everybody does it sometimes.

And even though you expect it to be counterproductive,

in certain situations, it can actually lead you to better ideas and I think there's a maybe a myth worth busting here

Research led by fuchsia Sir Waugh has shown that

We don't procrastinate for the reasons we think we do. So a lot of people think I'm being

lazy, I'm avoiding effort, what's wrong with me, why don't I want to work hard? But it turns

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