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The Diary Of A CEO with Steven Bartlett

Moment 16 - Rio Ferdinand On How To Create A World-Class Culture

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 29 July 2021

⏱️ 11 minutes

🧾️ Download transcript

Summary

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO.

I’ve supported Manchester United for years and some of the fondest memories watching my team were made during Rio Ferdinand’s Man United era.

In today’s clip, Rio reveals the secrets behind Sir Alex Ferguson’s world-class, trophy-winning culture which made Manchester United one of the greatest clubs in the world.

Transcript

Click on a timestamp to play from that location

0:00.0

You know, you talk there about having high standards, been one of the really important things

0:09.0

for your kids.

0:10.0

This is something that clearly was demonstrated when you got to all traffic and you joined

0:14.6

Manchester United for that record transfer.

0:17.7

But how did they create high standards at all traffic versus the other clubs you'd played

0:23.9

at, what West Ham and Leeds, etc.

0:26.3

What was it they were doing that kept those standards so high?

0:29.4

You then also talk about going to KPR and seeing low standards and type in negativity

0:34.3

in the changing room.

0:35.3

But what was it that they were doing or not doing?

0:38.5

Because I want to create high standards in my team and within my life say, good habits.

0:44.2

Right.

0:45.2

Everyday good habits, wherever is punctuality, again work ethic, attention to detail, intensity,

0:53.7

when you're training on a training pitch, respecting each other.

0:57.8

But all those things just, they come together and it creates a culture at the club.

1:02.9

And I'd been at West Ham, I'd been at Leeds.

1:06.7

Two very good clubs, great clubs.

1:10.8

But they didn't have that culture which meant there was a ability to win.

1:17.3

But it starts from somewhere, so Alex Ferguson already won at Aberdeen.

1:20.5

So he knew how to create that culture.

1:23.0

He went to the main United, didn't have that winning mentality at the time when he went

1:26.5

there.

...

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