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The Diary Of A CEO with Steven Bartlett

Moment 126: How To Master The Consistency Of Achieving Your Goals & Sticking To Them: Nir Eyal

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 8 September 2023

⏱️ 13 minutes

🧾️ Download transcript

Summary

In this moment, the behavioural design and productivity expert, Nir Eyal discusses how the belief that you only have a limited amount of willpower is actually a self-limiting myth. Instead, using scientific studies Nir shows that willpower is a limitless resource. Similarly, Nir says the single factor for why you don’t achieve your goals is from the emotion of not feeling like doing the gradual work it takes to accomplish them. It is because of this that you quit and fail. To prevent this, Nir believes you should act now with the same attributes and values you would want in your future self, the future you that has achieved these targets and goals. Listen to the full episode here - https://g2ul0.app.link/7lsnhHGsUCb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Nir: https://www.nirandfar.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Quick one, as you probably know, one of our spots on this podcast is American Express.

0:04.1

If you own a small business, being busy is probably a good thing.

0:07.6

It means your business is moving forward.

0:09.7

As a small business, you can benefit from accepting American Express cards.

0:13.6

Amex promotes your business to their customers who also earn rewards for spending with you.

0:18.6

Busy is good for business, and Amex is with you on that.

0:22.4

Such, accept Amex today, Enrollment Required, 18 plus Tans and Conditions Apply.

0:30.9

Just before we started recording, I said to you,

0:33.3

I looked at all these time management techniques, and I've looked at these diet fads,

0:36.4

and there's so many of them, because it appears that they none of them really work

0:39.1

without this underlying thing called discipline.

0:42.4

So you can have all that, you know, I can time box and I can

0:45.1

the one, two, three, four technique and the ABC-5 technique, whatever.

0:48.8

But if I don't have the underlying discipline, then I'm not going to do any of these things.

0:53.2

Discipline is such an interesting word, it kind of catches a lot of different things.

0:58.5

A lot of psychological forces you've described.

1:02.0

And this other theory of willpower, that's sort of trundled on through the ages,

1:05.2

that we have a limited amount of willpower, and if we try and do too many things at once,

1:10.5

then we'll do none of them, and only take on one bad habit at once.

1:13.7

Is there any truth to all of that stuff?

1:15.2

No. No.

1:16.6

Well, will power is not a limited resource.

...

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