Why did you write a book about the topic of seduction?

Seduction is an high form of power because you make people feel pleasure.

You make them feel excited or interested in you and then their resistance to your ideas

slowly lowers and you have the ability to influence them and to move them in the direction

that you want.

You yell at them like how we talk about your child and you tell them, do this, do that.

They resent it and for good reason.

But if you're a subtler, if you're more seductive in your approach, if you're more indirect,

people will do what you want or go in your direction without even realizing it.

So it was a sub-theme in the 48 laws of power.

And so I was sort of interested in the psychology of that and why some people are good at it and

some people are awkward about it.

So when I finished the 48 laws of power, I thought this would be a natural segue, the next book.

What are the qualities of a great seducer?

Well, I like to distinguish between cold seducers and warm seducers.

A cold seducer is something you don't want to be.

That's the typical image that we might have of a male seducer, but even of a female seducer,

like the great cordis adds, et cetera, they're just after money or the men are just after sex.

That's not my ideal.

My ideal is kind of a back and forth quality where it's not domination.

It's sort of like a game that you're playing.

It's like a mating game.

...