4.6 • 13.2K Ratings
🗓️ 17 March 2023
⏱️ 12 minutes
🧾️ Download transcript
Why do you connect with certain adverts or businesses? Is it because of their impressive facts or statistics, it’s more likely that you had an emotional connection that is hard for you to even describe rationally. In this moment Will Storr discusses how humans are storytelling animals, the very language of our brains are stories and they are the way we process the world around us. That’s why it doesn’t matter if you are a Fortune 500 company or talking to a new person, if you aren’t communicating with stories you aren’t communicating.
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0:00.0 | In the diorevisio we have hundreds of questions that have been left by our guests and we've |
0:07.7 | put them on these cards. |
0:11.4 | And on these cards you have the question that's been left in the diorevisio, the name of |
0:17.0 | the person who wrote the question. |
0:18.8 | And if you turn it over there's a QR code. |
0:21.7 | If you scan that code you can see which guest answered the question and watch the video |
0:26.8 | of them answering it. |
0:28.0 | Every time I've done this podcast and every time we've asked the kind of questions we |
0:31.0 | ask here I feel a tremendous sense of affinity to the guest. |
0:35.1 | And our aim with these cards is that you can create that sense of connection through |
0:39.1 | vulnerability at home with the people you love the most. |
0:42.7 | And I have some good news for you. |
0:44.5 | As of today you can add your name to the waiting list to be the first in line to get your |
0:49.2 | own set of conversation cards at theconversationcards.com. |
0:53.3 | That is theconversationcards.com. |
0:57.2 | On that point of storytelling you mentioned storytelling there and on narrative your book |
1:01.4 | in 2019 was about storytelling. |
1:03.4 | I, having worked in marketing was very compelled to read this book for the probably you know |
1:07.8 | we talked before we start recording that a lot of people will see a book about with the |
1:11.5 | word storytelling on the front of it and think that they can use it from a marketing capacitor |
1:15.2 | or in a business sense. |
1:17.1 | What have you learnt about how people can tell great stories in the context of business |
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