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99% Invisible

Molar City

99% Invisible

SiriusXM Podcasts and Roman Mars

Arts, Design

4.828.1K Ratings

🗓️ 17 February 2026

⏱️ 42 minutes

🧾️ Download transcript

Summary

How a small Mexican border town transformed itself into the dental tourism capital of the world, where dental care costs up to 80% less than what it might cost in the United States.

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% Invisible.

0:03.1

I'm Roman Mars.

0:06.0

The walk begins at the parking lot at the end of the road.

0:09.8

The site isn't much to speak of,

0:11.9

just a sprawling expanse of asphalt peppered with cars.

0:16.2

Over a million people come here every year to embark on a kind of pilgrimage.

0:20.9

They're here to cross the border.

0:23.4

We are getting ready to go to Mexico this morning.

0:29.3

Yes, one more time.

0:31.4

So we shall see what the rest of the day hold.

0:35.5

There are hundreds of videos online documenting this experience.

0:40.1

Watch as many as I did, and they all start to meld together.

0:44.1

That's 99PI producer, Lashemadon.

0:47.0

Some people seem nervous in the videos.

0:50.1

Others are more excited.

0:51.9

Many will turn to their imagined audience behind the camera

0:55.2

and speak in a reassuring tone.

0:57.8

You see that American flag up there, y'all?

1:01.4

This is one of the safest crossings.

1:05.8

There is.

1:07.6

And it's not scary, I promise you.

1:10.1

It is not scary.

...

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