Moiz Ali: How To Scale A Massive Brand In 2022
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 9 May 2022
⏱️ 58 minutes
🧾️ Download transcript
Summary
Moiz Ali is best known for growing a $500 investment into a $100 million empire as the founder of Native Deodorant.
Today, Moiz is an investor and advisor to a portfolio of ecommerce brands.
At The Capitalism Conference, Moiz spoke with Ryan fireside chat style and did a Q&A with some audience members attending.
Moiz's sweet spot is in identifying great opportunities, scaling via Shopify and cold advertising, and making strategic relationships. By listening to this talk, you may just find the big business breakthrough that you've been seeking.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hey everybody, welcome back to the channel. I'm Ryan Daniel Moran. Before we jump into the |
| 0:04.8 | interview with Moyz Ali, I want to give you a warning about the content in this video, |
| 0:09.1 | because this is a video that is a Q&A with Moise Ali, the founder of Native Deodorant. |
| 0:16.2 | And Moyse started this business and had a hundred million dollar exit in about 18 months after starting the business. |
| 0:24.6 | And that's awesome. Like it looks great on a headline. It looks great as a case study. |
| 0:32.6 | It makes Moy's look like a hero. But oftentimes as entrepreneurs, when we hear a case study like that, |
| 0:38.3 | it activates our own imposter syndrome. It activates our own doubt because someone else has killed it so much, so quickly, and we're not. |
| 0:49.3 | And it could be tempting to listen to a case study like this and say, well, man, that guy killed it so quickly. |
| 0:55.8 | What am I doing wrong? And before you have that reaction, I just want to call it out because |
| 1:00.9 | sometimes that happens in me when I even interview some of these people on stage. And what |
| 1:05.9 | you'll hear a Moy's talk about in this Q&A is the fact that he started the business with like a few hundred |
| 1:12.1 | bucks and that the early stages of the business were him just testing different products to |
| 1:18.6 | find out what worked and realizing that in the early stages of the business the reviews |
| 1:23.2 | weren't that good and that he stayed absolutely tunnel vision focused on doing one thing |
| 1:30.2 | extremely well selling a $12 or a $15 product. That's the real punchline here. Because the |
| 1:37.6 | headline of this video, the catchy part of this video is how somebody that you, you know, |
| 1:43.9 | didn't care about before |
| 1:45.2 | made $100 million in 18 months. And that's catchy because of the promise of making a lot of money |
| 1:52.8 | really quickly. The takeaway, though, is the reason he was able to make so much money so quickly |
| 1:58.5 | is because he was so focused on creating something great |
| 2:02.7 | that was in service to somebody else that ironically solved a problem that he had. Rather than hear |
| 2:09.3 | this talk and think about what are the tactics that Moy's used to have this big exit, notice the |
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