Modernizing a Legacy Brand for the Next Generation

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.9 • 1.9K Ratings

🗓️ 5 March 2026

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation. We discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.

Transcript

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0:00.0	Welcome to Entrepreneurs the Playbook. I'm David Meltzer, and I am so blessed. When they talk about
0:05.8	our future is so bright, it's not only bright, but it's delicious, and it takes amazing
0:10.4	entrepreneurs, especially female entrepreneurs. For me, a big part of my journey, as you know,
0:16.9	the biggest atrocity of entrepreneurship is less than 2% of women are funded and a mission of mine
0:23.8	is to bring and to elevate great women entrepreneurs like Somia Sober. Welcome the CEO of
0:32.1	Edible Brands. Welcome to the Playbook. Thanks for having me, David. Excited for our conversation.
0:38.5	Oh, we're so excited to have you. And the edible brand has grown and portfolio has grown.
0:45.9	So I'd like to start there because a lot of people may not know all the different sub brands that you have under Edible.
0:53.8	Where exactly today are you with your portfolio
0:56.4	brands? Yeah, it's grown significantly. So started out with edible arrangements, which many
1:02.4	people know and love and have enjoyed back in the 90s. It was a single product scaled from one
1:09.6	location in East Haven, Connecticut to 500 locations within five years.
1:15.0	Saw some really great growth at that time.
1:18.2	And over the last few years, not only have we continued to amplify the core offering, the arrangements and the dipped fruit, the dipped strawberries. But we've also introduced new categories
1:27.8	to edible arrangements, think baked goods, fresh flowers, you know, fun shelf-stable treats like
1:34.2	chocolates and nuts, things that pair well within an arrangement, but also to create more
1:39.4	reasons for customers to interact with the brand and use us. And then over the last year or so, we've launched two new brands within the edible brands portfolio.
1:50.1	We launched edibles.com, which is a online marketplace for hemp-high-quality hemp-derived products.
1:57.3	And we also acquired a Mediterranean fast casual concept called Roti Modern Mediterranean. So it's 17 locations
2:03.9	across three states. And this is our foray into the fast casual space, which we're really excited
2:09.4	about. So edible brands as a whole, it's really all about, you know, food, gifting, health and
2:16.2	wellness, good for you products.
	...

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