Modern Marketing: What it Takes to Build a Mission-Driven Brand with Amina Pasha, CMO at Thrive Market

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 13 June 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Behind every mission-driven brand is a passionate, heart-centered marketer. At Thrive Market (an online health food marketplace) that woman is Chief Marketing Officer, Amina Pasha. Amina has been in the business of marketing beauty and wellness products for over a decade. But it wasn’t until the birth of her first son in 2017, that she began to reevaluate her purpose and values. It was at this point that Amina made the difficult decision to move to LA and accept a position as vice president of marketing for The Honest Company. Just two short years later, Amina joined Thrive Market’s marketing team, finally feeling like she found her calling. Amina has dedicated herself to deepening the “brand DNA” of Thrive Market, based on the mission of making healthy food accessible to all while being environmentally friendly. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Big Ideas: Making hard decisions and not looking back What it takes to be a modern marketer and build a mission-driven brand Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Olivia loves a challenge.
0:02.1	It's why she lifts heavy weights and likes complicated recipes.
0:07.8	But for booking her trip to Paris, Olivia chose the easy way with Expedia.
0:12.1	She bundled her flight with a hotel to save more.
0:14.6	Of course, she still climbed all 674 steps to the top of the Eiffel Town.
0:20.2	You were made to take the easy route.
0:22.9	We were made to easily package your trip.
0:25.5	Expedia, made to travel.
0:27.8	Flight inclusive packages are at all protected.
0:30.9	Immerse yourself in Herbal Essence's new Moroccan Argon Oil elixir, infused with pure
0:37.2	argon oil. Just one drop. Delivers up to 100 hours of hair nourishment with the indulgent scent of a Moroccan garden. Herbal Essences New Moroccan Argon Oil Elixir Spar Quality Hair Repair without the price tag. Try it now.
0:54.5	Herbal.
0:55.3	Essences.
0:56.3	Surface repair to smoothness, nourishment with a regimen use versus non-conditioning shampoo.
1:03.4	Hey everyone.
1:04.5	Today's guest is Amina Pasha, the CMO of Thrive Market.
1:08.2	With more than a decade of experience in marketing, followed by a pivotal
1:12.1	role at the Honest Company, Omina serves as the safeguard of brand and performance marketing
1:17.5	at the mission-driven e-commerce powerhouse Thrive Market. She's been tasked with humanizing
1:23.1	the online grocery store's mission. She has integrated in the 40 40 plus marketing team to drive a clear story
1:28.5	across every member touchpoint. Under her watch, the company has reaped over one million members
1:34.3	and in 2020 was recognized as the largest grocer to ever receive B-Corps certification.
	...

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