The average American consumer today sees 5,000 ads and promotional messages a day.

So how do you cut through?

I mean, great, you have a social media plan.

Great.

You have influencers.

Okay, cool.

But people are bombarded with ads and they're very rarely inspired.

So in today's crowded marketplace, if you don't stand for something that is so emotionally compelling to make somebody stop and cut through those 5,000 ads, then you're just wasted.

Welcome to the Real Estate Strategies Podcast. I'm Ken McRoy, and I'm here to give you creative ideas on how you can get started or continue your journey in real

estate. Each week, we will bring you inspiring and informative conversations with successful

people and their path to obtaining or investing in real estate. Enjoy the episode.

Hey, everybody, Ken McElroy here, and I'm got my buddy, Scott Harky. He has a company called Owens Harky,

and I'm just going to brag on him a minute, one of the fastest growing companies in the nation,

certainly number one in Arizona for advertising. Scott, thanks for being on.

Hey, good to be here. So, you know, I thought it was great.

First of all, thank you for coming.

I wanted to chat a little bit about, you know,

these podcasts are for entrepreneurs and, you know,

either beginning or they're thinking about it or maybe they're already doing it.

And can we talk a little bit about some of the lessons and some of the mistakes?

I think people are making right now because, you know, you get into their websites and their

SEO and they, you know, their social media and like people are all over the map. Sure. Well,

...